Privacy Policy

Overview

Reel Joy ("we", "us", or "our") operates the website reeljoy.io and provides video production, content creation, social media management, and digital marketing services to businesses across Mississauga and the Greater Toronto Area.

This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you visit our website or engage our services. By using our website, you agree to the collection and use of information in accordance with this policy.

Information We Collect

Information you provide directly

When you contact us, book a consultation, or engage our services, we may collect:

• Your name and business name
• Email address and phone number
• Mailing or business address
• Project details and service requirements
• Payment information (processed securely through third-party payment providers)
• Any other information you choose to provide

Information collected automatically

When you visit our website, we automatically collect certain technical information including:

• IP address and browser type
• Pages visited and time spent on each page
• Referring website or source
• Device type and operating system
• Cookie and tracking data (see Cookies section below)

How We Use Your Information

We use the information we collect to:

• Respond to your enquiries and provide the services you request
• Send project updates, invoices, and service-related communications
• Improve our website, services, and client experience
• Send marketing communications about our services, where you have given consent
• Comply with legal obligations and protect against fraudulent activity
• Analyse website usage to understand how visitors interact with our content

We will only use your personal information for the purposes for which it was collected, unless we reasonably determine that we need to use it for another reason compatible with the original purpose.

Sharing Your Information

We do not sell or rent your personal information. We may share your information with trusted third parties only in the following circumstances:

Service providers

We work with third-party companies to help us operate our business, including website hosting, email delivery, payment processing, and analytics. These providers have access to your information only to perform specific tasks on our behalf and are contractually obligated to protect it.

Legal requirements

We may disclose your information if required to do so by law, court order, or government authority, or if we believe disclosure is necessary to protect the rights, property, or safety of Reel Joy, our clients, or the public.

Business transfers

If Reel Joy is involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction. We will notify you via email or a prominent notice on our website before your information is transferred and becomes subject to a different privacy policy.

Cookies & Tracking

Our website uses cookies — small text files stored on your device — to improve your browsing experience and analyse how our website is used.

Types of cookies we use

• Essential cookies — required for the website to function correctly
• Analytics cookies — help us understand how visitors use our website (e.g. Google Analytics)
• Marketing cookies — used to deliver relevant advertising on third-party platforms (e.g. Meta Pixel, Google Ads)

You can control or disable cookies through your browser settings. Please note that disabling certain cookies may affect the functionality of our website. To opt out of Google Analytics tracking, you can install the Google Analytics Opt-out Browser Add-on.

Third-Party Links

Our website may contain links to third-party websites, including our social media profiles (Instagram, TikTok, YouTube, LinkedIn) and booking tools (Google Calendar). We are not responsible for the privacy practices of those websites and encourage you to review their privacy policies before providing any personal information.

Data Retention

We retain your personal information for as long as necessary to fulfil the purposes for which it was collected, including to satisfy legal, accounting, or reporting requirements. Client records are generally retained for a minimum of seven years in accordance with Canadian tax and business record requirements.

When your information is no longer needed, we will securely delete or anonymise it.

Your Rights

Under Canadian privacy law (PIPEDA) and applicable provincial legislation, you have the right to:

• Access the personal information we hold about you
• Request correction of inaccurate or incomplete information
• Withdraw consent to our use of your information (subject to legal or contractual restrictions)
• Request deletion of your personal information where there is no legitimate reason for us to continue processing it
• Lodge a complaint with the Office of the Privacy Commissioner of Canada

To exercise any of these rights, please contact us using the details in the Contact section below. We will respond to your request within 30 days.

Security

We take reasonable technical and organisational measures to protect your personal information from unauthorised access, use, disclosure, alteration, or destruction. These measures include SSL encryption on our website, access controls, and secure data storage practices.

However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee its absolute security.

Children's Privacy

Our website and services are not directed at individuals under the age of 18. We do not knowingly collect personal information from children. If you believe we have inadvertently collected information from a child, please contact us immediately and we will take steps to delete it.

Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements. When we make changes, we will update the "Last updated" date at the top of this page. We encourage you to review this policy periodically.

Continued use of our website after any changes constitutes your acceptance of the updated policy.

Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or the way we handle your personal information, please contact us:

• Business: Reel Joy
• Address: 1599 Hurontario St Unit 304, Mississauga, ON L5T 1H8, Canada
• Email: kay@reeljoy.io
• Phone: (416) 528-4331